Web Manager in Lavaltrie at Vetoquinol Canada  

Job Description

Do you want to join the ranks of a company that has the well-being of its employees at heart and continually invests in realizing the potential of its team? Vetoquinol is the employer of choice who believes we can do more together. This pharmaceutical company is dedicated to the manufacture, distribution and marketing of veterinary health products. We are looking for a Web Manager for our companion animals division.

Your main mission will be to ensure that our products and services are properly targeted through online marketing channels; implement and maintain online marketing strategies, actions and tools. You will initiate, implement, maintain and track online marketing projects eg. : development / maintenance of our online platforms, content and community management, email marketing, social media, search engine optimization (SEO), web analytics, etc.

Main activities

Content Management

Updates and publishes content in different platforms (websites, social media, etc.) eg new articles, newsletters, videos, corporate communications, product information, etc.   

Administers, develops, implements and updates sites with the help of agencies.
    

Develops, proposes and implements editorial calendars for social media for each of our platforms, in collaboration with product managers.

Project management

Implements digital project plans for products / services related to the requirements of the Group's digital strategy and local strategy.
    

Manages all projects with a Project Management Plan (PMP) system.

Internal and external support service

Liaises with agencies on requests for technical assistance from internal and external users of digital tools, namely services, applications, Q & A on the site.
    

Ensures that updates are made to applications / services as needed.
   

Provides internal training of various digital tools.

Online Marketing Management

Improves ranking and traffic using Search Engine Optimization (SEO) / Search Engine Advertisement.
    

Manages the analysis and creates monitoring reports of the performance indicators of each site. Proposes corrective / incentive actions based on the results of the analyzes.

 Strategic planning

Proposes, develops and implements web innovations, digital and online strategies and solutions to meet the needs of internal and external customers, including not limited to consumer interaction, e-learning, digital media and internal communications / external.
    

Supports stakeholders to ensure their products / services are visibly appealing by using the right digital media. Challenge existing digital processes to make sure they are optimized.
    

Contributes, proposes improvements and reports on marketing activities within the organization.

Public relations

Is the reference person for digital strategies throughout the organization for the image of the company, its brands and its services through inter-functional projects.
    

Develops lasting and reliable relationships with the press, agencies and professional organizations as appropriate. Uses digital strategy and presents at selected events / conventions, etc. to support the company's strategies.